Agedwell Arkansas

Little Rock, AR

Branding // Office Materials // Website

Agedwell provides aging adults with the tools they need to build a safe & independent life at home. What inspired me the most for this project was the idea of incorporating tree rings into the design. Trees can symbolize growth, as well as roots and dwelling, where the rings represent age. This all lead to using an earthy color palette, plus tying things back to ‘The Natural State’ (Arkansas) where this company is based. And with 2 meanings in one name – aged well and age dwell – this required a special design for a meaningful line of work.